Parallel™ Opportunity Brief
A new entertainment product for global audiences
We propose turning Las Vegas on Formula 1 Grand Prix night into a two-hour interactive Parallel™ World.
A World audiences can enter from home, explore for themselves and experience from within.
Las Vegas opens up as a richly layered World where city life, hospitality, entertainment and Grand Prix preparations unfold in parallel. Audiences explore the World freely through apps on their phones or tablets, gaining up-close access to real places, people and stories.
Alone or with others, each person chooses where to go and whom to follow, shaping a personal journey through the many perspectives of the night
One extraordinary night becomes a new entertainment asset for global audiences. Designed for distribution through established audience apps, the World offers income opportunities through access, licensing and commercial partnerships.
Participating organisations gain new routes to audiences and demand. Further releases and new content extend its commercial life across markets and years.
What can audiences enter, explore and experience?
What makes this appealing for a global audience?
What can different partners bring, and gain?
How is the World created and delivered inside distributor apps?
How does the World reach audiences worldwide?
How does it earn and where do partners benefit?
How does the World move from development to launch and operation?
How does the opportunity become a defined World and Business Case?
What would the next conversation be about?
One extraordinary Formula 1 Grand Prix night in Las Vegas becomes a new kind of entertainment: a two-hour Parallel™ World audiences can enter from home, explore for themselves and experience from within.
The World brings the city’s hospitality, entertainment, nightlife and people together around one extraordinary occasion.
From street life and rooftop perspectives to private suites, performances and the Grand Prix environment, stories and moments unfold across the city. Audiences gain access beyond what most visitors could experience in person, with real people appearing as themselves.
Maps reveal the city’s deeper layers, from resorts and the Grand Prix into venues and behind-the-scenes spaces. Audiences choose where to be and whom to follow, experiencing the World from within through first-person perspectives.
As the night unfolds, stories develop, places change and Maps reveal new activity. Audiences can move instantly between perspectives, exploring another part of the same World while its shared clock keeps moving forward.
From landmark resorts and rooftops to neighbourhoods and street life.
Las Vegas is the setting that connects all five parts: its distinctive districts, landmark resorts and neighbourhoods. Street life, arrivals and rooftop perspectives reveal the city from different positions, from its grandest settings to its everyday life. Audiences can move between these places and discover how the same night unfolds across them.
The guest experience and the people who make it happen.
From casino floors, restaurants, bars and poolside settings to private suites, explore the settings and people behind Vegas hospitality. Audiences can experience both sides of the occasion: being a guest and seeing the preparation, coordination and work behind the experience.
Live shows, music and nightlife, on stage and behind the scenes.
Music, comedy, live shows and clubs bring different sounds, crowds and atmospheres into the World. Audiences can explore performances and dancefloors, then move into the preparation, dressing rooms and work behind them. Performers and their teams connect the public experience with the people and activity that make it possible.
The race-night environment, from paddock activity to trackside hospitality.
Paddock activity, drivers and teams, trackside perspectives, spectators and race-night hospitality bring the sporting occasion into the wider World. The emphasis extends beyond the race itself to the people preparing, participating and celebrating, and the places where the Grand Prix meets the city’s hospitality and social life.
Human stories connecting the places and moments of the night.
Performers and guests, hotel teams, technicians, managers and drivers appear as themselves. Following people through their work, encounters and changing circumstances reveals stories that run across the night. Audiences can stay with a person or move elsewhere, discovering the World through the people who inhabit it.
Stories unfold in parallel across the World. Staying with one person or place means following one thread while others continue elsewhere.
Real places, people and moments belong to the same World. People appear as themselves; events continue beyond the audience’s current view.
One shared World Time runs through each visit, without pause, rewind or skipping ahead. Moving elsewhere changes the perspective, not the moment.
Audiences experience the World from within. Time and movement remain continuous inside each first-person perspective.
Explore from city to resort to venue. Each map reveals the relevant Places and Follows without moving the audience’s position.
A Place is a stationary first-person position. A Follow moves with a person, group or vehicle, or through the World.
Where enabled, a Peek previews a Place or Follow without moving. Where authored, God Mode shows creator-selected, related perspectives together at the same World Time.
The potential audience includes households already choosing between films, series, documentaries, games and other digital entertainment.
Some people will come for extraordinary access; others for Las Vegas, performance, nightlife, personalities or exploring with friends. The appeal is global, extending beyond existing race fans or people able to travel to Vegas.
Enter a richly detailed World, choose where to go and whom to follow, and experience an extraordinary night from within. Go beyond public view, stay with the people and moments that draw you in, and make the journey your own, alone or with friends.
A new way to spend an evening, alone or with friends. The experience itself can be the reason to enter.
For some, the first attraction may be a new way to spend an evening: discovering, making choices and sharing moments. They may choose to enter a Parallel World, alone or with friends, before deciding which World to explore. The format itself becomes part of the reason to try it.
Las Vegas, the Grand Prix, a performer or extraordinary access. A familiar interest can be the reason to enter.
A familiar interest can provide the initial pull: Las Vegas, the Grand Prix, a performer or extraordinary access. It can then open into a wider night, where a race fan discovers backstage life or someone drawn to hospitality and nightlife finds a rich experience beyond the race.
These attractions reinforce one another.
The opportunity is to connect familiar interests with new discoveries. Participating places and people could reach audiences who did not originally come looking for them, while friends with different interests can share the same night without having to follow the same path.
During World Development, Parallel would work with the lead commissioner and relevant partners to identify and test priority audiences, the audience proposition and the access offer.
The proposed coalition brings together the funding, access, rights and expertise needed to create and release the World, with potential value for each participant.
Establishes the funded project.
Funding can come directly from the lead commissioner or through committed contributions from founding members.
Contribute parts of the World.
Select a potential founding-member category to explore. Each could include one or more organisations.
Bring it to audiences.
Authors the World, provides the Format and Product Suite, and leads its creative, commercial and delivery development.
The coalition would take shape through World Development, with partners defining their roles, contributions and terms for participation.
Roles and rights. World Development would establish founding roles, contributions, approvals and decision responsibilities. Partners retain their underlying rights; World ownership and exploitation terms are agreed for the project. Commissioning does not itself transfer third-party rights or ownership of Parallel’s Format and Product Suite.
Production and delivery. Specialist production and delivery partners support the World’s creation and release, providing capture, post-production, integration and operations.
Destination participation. The Las Vegas Convention and Visitors Authority (LVCVA) could connect the World to destination promotion and visitor engagement.
Public coordination. Permissions and public requirements would be coordinated with Clark County and the relevant authorities. This is distinct from commercial participation in the coalition.
The product is one authored, explorable World, prepared for release through distributor applications.
A two-hour Las Vegas World, filmed and produced for a planned release. Its places, people, stories and audience experience are designed together, so every World Visit is a personal journey through the same unfolding night.
The Vegas World would be created under the Parallel Format, using the reusable tools in Parallel Product Suite for authorship, production workflows, assembly and audience delivery.
Places, people, stories and timing, designed together.
Picture and sound prepared by specialist partners.
Media, Maps and interactions in Parallel Studio.
One coherent World, prepared for audience delivery.
Creative design, production and product development work together from the outset.
The completed World would then run inside the distributor’s own application, connected to its accounts, access and media delivery.
The distributor’s existing apps, on smartphones and tablets.
Find the World and prepare to enter, alone or together.
One unfolding night. A personal journey from within.
Return to the service, with reasons to enter the same night again.
Parallel’s experience components would run within the distributor’s application, connected to its accounts, access and media services. The distributor shapes the surrounding audience journey; Parallel preserves the World’s distinctive experience.
World Development would define the application, supported devices, integration and operating responsibilities. Before release, Parallel and the distributor would test the complete audience experience.
Testing would cover the World’s coherence, connections to accounts, access and media services, and reliable playback and recovery on the supported devices.
Parallel approves the World release; the distributor prepares audience delivery and support.
The Vegas World could reach successive audiences through established distributors, across agreed markets and release windows.
Audiences would discover and enter through applications they already use, from streaming and entertainment services to hospitality and membership ecosystems.
One coherent World could reach audiences through one or more distributors, across markets and release windows.
Established apps and audience relationships.
One global distribution partner or complementary distributors, each bringing audience relationships, application presence and agreed release capabilities.
Demand, rights and delivery shape the reach.
Selected territories worldwide, shaped by audience demand, language support, content rights and readiness to deliver the experience.
Further markets and services over time.
A coordinated international launch or staged availability, with later releases through additional markets, services or seasonal windows.
Partners and audience offers could vary by territory and release window while preserving one coherent World.
The people, places and brands that make the World compelling also bring potential audiences of their own.
Promotion to audiences who already use their services.
A distributor could promote the World through in-app placement, customer communications and campaigns, helping its existing audiences discover and enter.
Rights-holders, talent, resorts and brands use their channels.
Participating rights-holders, talent, resorts, venues and brands could promote their presence in the World through their own channels, connecting fan communities and customer bases with the same experience.
A specialist partner to coordinate or extend the campaign.
A dedicated promoter could lead or extend the campaign across markets and channels. This could be a separate role or combined with a distributor’s or coalition partner’s responsibilities.
Distributor promotion, coalition channels and a dedicated promoter can work together to build visibility across different fan communities and customer bases.
A World Pass could be purchased directly, included in a subscription or membership, or funded by a partner. All three options provide access to the same World.
A person purchases a World Pass for their own World Visit.
Access is funded through a subscription, membership or other audience offer.
A brand, hospitality or loyalty partner funds access through an agreed distributor.
A World Pass is one person’s entitlement to a World Visit.
These offers can coexist. A World Pass need not mean a separate purchase: access may be covered by a distributor’s licence or an agreed partner-funded offer.
Distributor selection would weigh audience fit and promotional commitment alongside potential reach. Availability, audience offers and campaigns would be coordinated for launch and later releases.
Promotion is not automatic. Campaign responsibilities, channels and promotional commitments would be agreed with the participating organisations.
World Development would define the distribution and release plan: partners, priority markets, audience offers, launch responsibilities and delivery requirements. Licensed channels, territories, duration and any exclusivity would be agreed alongside the World’s content rights.
An extraordinary Vegas night. An entertainment property with the potential to earn across audiences, markets and years.
Access, licensing and commercial partnerships turn the audience experience into a business.
Audience discovery creates opportunities for bookings, sales, subscriptions and stronger customer relationships.
Entry, Extensions and Editions.
Audiences purchase entry, an Extension or an Edition through a distribution service. The service and World receive their agreed shares.
Rights for markets and periods.
A distributor pays for defined rights to offer the World to its customers, for agreed markets and periods.
Association, promotion and activation.
A commercial partner pays for defined association, promotion or activation within or around the World.
On agreed commercial terms.
Audience sales or distributor-funded access under a licence, with commercial partnership income where agreed.
Audience purchases and distributor licences offer alternative ways to generate access income. Both models can coexist across services, markets and release windows. Commercial partnerships can complement either model.
One complete World can stay in market while new content, audiences and later Worlds create fresh earning opportunities. The timeline shows one possible path.
New and returning audiences.
Entry purchases or distributor-funded access.
Further markets, services and release windows.
New access sales, licence fees and paid partnerships.
More Places, Follows and performances.
Add-on sales or partner-funded access.
Authored versions of the World for different audience interests.
Edition sales or licensing.
For example, the following year’s event.
New access, licensing and partnership income.
A growing catalogue: the original World can continue alongside later Worlds. Each later World can develop its own release, Extensions and Editions.
A flexible release strategy. Further markets, distribution services and release windows can bring the World to new audiences. Extensions and Editions can develop alongside these releases, rather than following a fixed sequence.
Reasons to return. A new World Visit offers another journey through the same night, with different places, people and stories to discover. Extensions and Editions can add further reasons to explore.
From opportunity to a lasting asset, the World moves through development, creation and ongoing operation.
A World Blueprint and Business Case, supporting a decision on whether to fund World Creation.
Defining the World, audience offer, coalition, rights and Business Case within an agreed, funded development scope.
An authored, tested World ready for release.
Preparing and producing the World, assembling the experience and testing it with distributors, following separate funding approval.
A released World serving successive audiences across agreed markets and windows.
Launching through agreed distributors and keeping the World available and reliable. Supporting audiences, reporting income and developing further markets, release windows, Extensions and Editions where rights and economics permit.
Settled obligations and retained assets for future use.
Completing reporting, settling obligations and closing access where required as release windows or agreements end. Retaining agreed assets, learning and reusable material.
Partners retain their underlying rights. Ownership and exploitation of the produced World are agreed for the project; Parallel retains the Format. Future use and reuse follow the agreed rights and terms.
World Development turns the shared vision into a World Blueprint and Business Case: what to create, how to deliver it and how the business works.
It is a defined, separately funded phase with an agreed scope and budget. Participation does not commit an organisation to funding World Creation.
Partners help shape the World while exploring the position their organisation could take: what it could contribute, the value it would seek and the arrangements that could make participation worthwhile.
A coherent two-hour Vegas World: its audience promise, places, people, stories, World Time and freedom to explore.
The proposed roles and contributions, the rights and approvals required, and the responsibilities that make the World possible.
The audience, distribution and access offer, revenue model and value for each participant. The key commercial assumptions are examined.
The production, product and integration requirements, operating responsibilities, budget, schedule and route to release.
Partner input, audience research and practical tests inform these areas together, so creative ambition, commercial potential and delivery feasibility develop as one plan.
The 2026 Grand Prix could support location scouting, access and production tests, casting exploration and an approximately 12-minute Showcase World to inform the proposed 2027 World. Any such programme would be selected around the questions it needs to answer and requires an agreed, funded scope, the necessary permissions and suitable product capability.
The creative vision translated into a plan for creating, releasing and operating the World.
The commercial opportunity assessed through audience and revenue scenarios, investment requirements and potential returns for the participating organisations.
Together, they provide a basis for deciding what to create, with whom and on what terms.
Leads the World’s creative, commercial and delivery development.
Commissions and funds the agreed development phase, directly or through committed contributions from participating partners.
Bring the relevant access, rights, expertise, distribution input, decision-makers or funding.
Before work begins, the commissioner and Parallel agree the scope, deliverables, budget, funding, timetable and decision points, with participating partners’ inputs and responsibilities defined.
Within the agreed World Development phase, the work moves through three connected stages.
Set the World’s boundaries, identify essential contributions and agree the questions development must answer.
Develop the four areas together, test the key assumptions and refine the creative, commercial and delivery plan.
Consolidate the World Blueprint and Business Case, with responsibilities, budgets, evidence and remaining conditions ready for a World Creation decision.
Approve World Creation, revise the proposal, or stop.
Let’s explore what this World could mean for your organisation and the position you would want to take. That could include helping lead the initiative or contributing to its creation and reach.
What would make this opportunity commercially valuable for your organisation?
What role would you want to explore, and what could you bring?
Who should join the next discussion to help shape and advance it?
Participation terms are agreed separately. Funding World Creation remains a later decision.